Our Company

As a valued contributor to society, we have a role to play by running our business responsibly. That has led us to establish transparent management and organisational structures that adhere to high standards of governance.

Our Structure

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Established in 2014

Suntory Beverage & Food Europe (SBFE) was established in 2014 and is a regional division of the Japan-based Suntory Group, one of the world’s leading food and beverage companies.

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+60 Countries

SBFE operates in more than 80 countries including the EU, overseas EU territories, Africa and the Caribbean. The company has 3,300 employees and operates local production facilities in France, Spain and the UK.

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Growing for Good

The Suntory Group aims to deliver value and is trusted and chosen by people and society. To this end, the Suntory Group makes efforts to become a company that is Growing for Good with the establishment of transparent management and organizational structures.

One Suntory: our local markets

Suntory Beverage & Food Europe is a group of companies organised into country-specific markets. These include:

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Logo SBF FRANCE
Logo SBF SPAIN
Logo SBF PORTUGAL
Logo SBF EECM benelux
Logo SBF POLAND
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Logo SBF BENELUX

Meet our leadership team

The Suntory Beverage & Food Europe Executive Committee is responsible for the day to day running of the regional business. It is led by Pierre Decroix, CEO of SBFE and includes representation from the core functions of the business including R&D, Supply Chain Operations, Marketing, Finance, HR and IT, and the local divisions’ Chief Operating Officers.

Pierre Decroix NEW with Ring B&W

Pierre Decroix

CHIEF EXECUTIVE OFFICER OF SUNTORY BEVERAGE & FOOD EUROPE

Pierre Decroix was appointed CEO of SBFE in 2024 and previously held the role of Chief Operating Officer of the company’s business in France. As SBFE CEO, he will continue to lead the region to sustainable, profitable growth and building on a rich company culture of Japanese heritage and European roots.

In addition to his years with SBF France, Pierre has a 32-year career with a wealth of FMCG experience in sales and commercial strategy, holding leadership roles.

risk management meeting

Risk Management Committee

The main role of the Risk Management Committee is to support business continuity. To do so, the Committee identifies and reviews any potential risk we may face as a company and oversees the implementation of measures to counter those risks. The Committee is also responsible for developing consistent and comprehensive risk management plans and strategies aligned with the business objectives.

The Risk Management Committee is led by our Chief Governance, Risk and Compliance Officer, and is made up of the SBFE Executive Committee members, with the support of the SBFE Risk Management team. The SBFE Risk Management Committee reports directly to the Suntory Beverage & Food Risk Committee in Japan.

risk management meeting

Ethical & Compliance Committee

SBFE has also set up an Ethical and Compliance Committee, led by the Chief Legal Officer and made up of the SBFE Executive Committee and members of the Risk and Compliance department of Suntory in Japan.

The role of the Ethical and Compliance Committee is to be the main decision-maker in compliance matters, like anti-bribery and corruption regulation and GDPR programs. It’s also responsible for overseeing and monitoring the development and implementation of legal compliance programs across SBFE companies.

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sbfe company policies

Company policies and guidelines

Building trust with our consumers, suppliers and employees is a vital part of growing our business in a sustainable and transparent way. We have a number of essential compliance procedures and policies for our employees, supplier and business partners that you can view here.

sbfe company policies

Download our Supplier Guidelines

Download our Employee Code of Conduct

Download our Anti-Bribery Policy

Download our Global Tax Policy

Download our Modern Slavery Statement

Download our Public Affairs and Public Policy Statement

Download our Sustainability Policy