Water Wisdom Days

We are working with charity partner Severn Rivers Trust to bring to life the value of water conservation through a programme of Water Wisdom Days throughout 2022. This pilot programme is part of our broader commitment to manage our natural resources sustainably, including the conservation, restoration and reduction of water.

Water Wisdom Days Lydney Harbour
Water Wisdom Days Lydney Harbour
Water Wisdom Days Lydney Harbour

The events

Families can book onto twelve free family action days during the school holidays this year at Lydney Harbour, Diglis Island and Severn Country Park, all located along the River Severn.

The Water Education Programme will highlight why the lifecycle of water is so important and encourage participants to reflect and act to preserve and protect our water, rivers and wildlife. Participants will have the opportunity to get involved in a range of hands-on activities, from observing the local wildlife and sampling water, to making creative homes for “minibeasts” which provide essential food to migratory fish. The activities will focus on the River Severn, but will also highlight the critical link between the water source and its surrounding woodlands.

Click here to book onto the events

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Severn Valley Country Park 2

Water Wisdom resources

Severn Rivers Trust has also created a number of education packs to introduce families to the world of water and rivers. All are jam packed with engaging activities and dotted with fun facts. You can also download our Circle of Water storybook here too.

Click here for the education & learning packs

For more information about the lifecycle of water, download our Circle of Water storybook here:

Severn rivers trust logo

Our Mizu to Ikiru promise

sbfe sustainability planet michelle norman

As a drinks company, water is in everything we do.

At SBF GB&I, we follow a Japanese philosophy of “Mizu To Ikiru”, which translates to “living with water”. It is a recognition that not only is this precious natural resource vital to our business, but also for all living things, and we have a responsibility to protect it. Severn Rivers Trust is a perfect partner for helping us turn this commitment into action and help educate more people about the importance of water conservation.

Michelle Norman – Director of Sustainability,
Suntory Beverage & Food Europe

The new partnership is also part of our parent company - Suntory Group’s - wider Mizuiku water education programme, which to date has engaged nearly a quarter of a million people across the world. "Mizu" means water, and "iku" means education in Japanese, and reflects the importance of water to our global business.

We hope this new pilot programme with Severn Rivers Trust will pave the way for future projects that educate even more people on the importance of water in years to come. You can read more about Suntory Group’s Mizuiku programme here.

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Commitments to water sustainability

To fulfil our promise to manage natural resources sustainably, we are constantly innovating to minimise our environmental impact through the whole product lifecycle, including sustainable water management practices.

In 2020, we installed a £13 million high-speed filling line at our factory in Gloucestershire, which requires up to 40% less water to bottle each one of our drinks. In addition, 60 per cent of all water is sourced from on-site boreholes and a new water recovery unit has been installed that stops wastage by recovering, treating and reusing any excess water. Reducing not only water usage, but also sewerage, is critical to protecting the health of local water courses, many of which have been damaged in recent months by floods and sewage discharges.