Our drinks: enabling positive choices

Our drinks play a meaningful role in the lives of our consumers. They bring people together in joy and satisfaction, and offer a range of choices to help them live healthier and more conscious lives.

We have bold and clear targets in each of these areas, as we aim to lead our industry by example in developing healthier and positive choices across our range of drinks.

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Reducing sugar in our most popular drinks

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Nutritional information fully available

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Marketing and advertising codes of practice

Vincent Meron 2023

We are proud of creating drinks that people enjoy and love

We remain committed to helping our consumers live healthier lives by improving and innovating with our drinks.

Vincent Meron - Chief R&D Officer,
Suntory Beverage & Food Europe

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Less sugar

We continue to work on reducing the sugar in our drinks and have already reduced the sugar across our portfolio by 57% while continuing to create new, lower-sugar, lower-calorie drinks, to broaden the range of healthier options for consumers.

35% sugar reduction

Added sugar reduction by 2025 v 2015

Sugar below 5g/100ml

Double the volume of drinks sold with sugar below 5 g/100ml between 2015 and 2025

More natural

Reduce use of artificial colours and flavours

row of ribena bottles

Positive choices

We want to promote and encourage healthy and positive choices in consumers. We provide accessible and easy to read nutritional information about our drinks, to encourage an informed choice about the drinks they consume.

Our commitment to responsible and conscious marketing is reflected in our choices of when and where we promote our drinks, as well as in our promotion of healthy lifestyle habits.

More natural

Many of our consumers tell us they would like more natural beverages, so we have set ourselves a goal to reduce the use of artificial colours and flavours in our drinks.

Our research and development teams are always looking for new and innovative ingredients to help us reach our aims. Our scientists are part of a global network of experts who share best practice and experience, and bring these insights into our business.

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Our Progress

In 2016 we set out on a journey to make healthier drinks and we’ve been busy ever since.
Watch this short video to see how we’re progressing.