Lucozade Energy is all about unlocking the potential of people’s positive energy.
Originally launched in 1927 by chemist, William Hunter, ‘Glucozade’ as it was known back then, was used to replace lost energy through sickness. The drink was the first to combine great taste with glucose and was used extensively throughout hospital wards and pharmacies in the years that followed.
Fast forward 90 + years, Lucozade Energy is now the UK’s biggest energy brand and has evolved into a fun and vibrant drink enjoyed by millions of consumers.
The iconic fizzy drink is now also available in a range of refreshing flavours including Wild Cherry and Apple Blast. The brand also launched Lucozade Zero so that consumers can still enjoy the great taste of Lucozade without the sugar.
Launched in 1927
UK’s biggest selling energy brand
Originally named Glucozade