SBF GB&I continues to innovate with the launch of Lucozade Alert

Lucozade bursts into stimulation drinks with Lucozade Alert launch

Lucozade is bringing something brand-new to soft drinks chillers this month with the exciting launch of Lucozade Alert: a distinctive stimulation drink range.

Available from mid-September in Tropical Burst and Cherry Blast flavours, Lucozade Alert contains naturally-sourced caffeine and vitamin B3 which helps reduce tiredness without compromising on the great Lucozade taste.

Stimulation drinks is the fastest-growing soft drinks segment in recent years[i], with 75%[ii] of adults reporting concerns about tiredness. The new Lucozade Alert range responds to a clear consumer need for a stimulation drink which tastes great, is low calorie and more relevant to a wider audience. The range is non-HFSS compliant.

Lucozade Alert will be available in 500ml PMP and non-PMP cans.

[i] IRI Total Market, 52 we 28th March 2021
[ii] SBF GB&I Category strategy insight