Ribena reignites its family favourite berries ad to celebrate 85 years of the brand
Ribena is bringing back its iconic Summertime berries advert to UK television screens from today to mark the brand’s 85th birthday celebrations.
It's a family favourite featuring Ribena's heart-warming berry characters and fans have asked for its return to screens ever since it last aired in 2014. The ad creative sees animated British blackcurrants enjoying life on the Ribena Farm with each berry shown trying to secure their place in the next harvest to end up in a refreshing bottle of Ribena, packed with Vitamin C. The advert is rated 5.1 stars by System1 Research, and scores in the top 20 of 359 soft drink ads tested.
The return of the berries advert also forms part of Ribena’s summer-long celebrations including its biggest-ever partnership with Hasbro and further exciting partnerships still to be announced.
Our classic ad brings to life the very core of what consumers know and value about the brand - amazing taste, nostalgia and being the home of the original and much-loved British blackcurrant. From our packaging and bottle design to Ribena’s long-standing partnerships with British farms and farmers, our commitment to sustainability hugely excites me and it’s the synergy between this work and the creative that resonates with viewers and celebrates our distinctiveness. Not only are we reviving our much-loved Berries advert, but we’ve also helped families across the UK celebrate huge occasions, like the coronation, with our summer events series. And to continue the 85th celebrations, we have our biggest-ever partnership with Hasbro launching in-stores, with more exciting brand partnerships to be announced later this year, which we can’t wait to reveal.
Originally developed by M&C Saatchi, the latest advert has been adapted by BBH for today’s modern TV format,
including an updated end frame and a shortened 20” version. The lyrics to the advert are as follows:
In the countryside, where the weather is fine,
It’s Ribena time, so get in line,
Got all the vitamin C you need daily, you need daily, yeah that’s right.
They’ll take a jump, take a dive,
They’ll do anything to get inside,
We’re British blackcurrants,
Bursting with berryness alright.