Lucozade Sport Kicks Off Official Partnership with England Lionesses
Lucozade Sport has signed a multi-year deal to become the official sports drinks and hydration partner of the England Women’s and Men’s Senior Football Teams – marking the brand’s first official move into women’s football.
The partnership aims to raise the profile of women’s football ahead of the FIFA Women’s World Cup 2019 and inspire a generation of women to get moving as part of Lucozade Sport’s “Made To Move” mantra.
Lucozade Sport has huge footballing heritage so it feels like a big moment to know that the Lionesses will be joining that history. Having such as iconic brand supporting women’s football is proof of just how popular the sport has become.