Jude Bellingham Unveils New Lucozade Sport Ice Kick

Lucozade Sport, the UK’s number one sports drink, has today announced the launch of Ice Kick, a new Lucozade Sport flavour in collaboration with England and Real Madrid star, Jude Bellingham.

‘Ice Kick’, a refreshing blend of zesty and citrus flavours, features Jude’s celebration on the front of the bottle, with the distinctive sports cap and gold detail symbolising his star power. The drink’s name is also a nod to Jude’s unforgettable moments for the national team last summer.

The midfield maestro has supported Lucozade during product development to ensure it is the perfect fit for sport and those leading active lifestyles. The new drink contains carbohydrates and electrolytes to hydrate, fuel and restore during, and after exercise*.

Fans were given their first glimpse of the new flavour through a social-first launch on the brand’s Instagram and TikTok accounts. The video features Jude discovering a mysterious ‘Energy Store’ room after a match. Inside he finds a giant block of ice, which he smashes with a powerful volley, revealing the new ‘Ice Kick’ drink.

The ad is backed by a custom track from grime artist MC P Money, known for his collaborations with Example, KSI, and Giggs. This launch marks the latest addition to Lucozade’s product range, blending energy and excitement as the Jude Bellingham edition is finally revealed.

Ice Kick was teased last week when a mysterious vault, made entirely from ice, landed in London, adorned with the England star’s signature and celebration.

The ice vault was centre stage as part of a grassroots football event in Shoreditch with attendees including content creator Morf and Judas FC. Jude shared clues on his Instagram to help fans unlock the ice vault and be first in line to try ‘Ice Kick’.

Jude Bellingham said:

“I’m so excited to launch Lucozade ‘Ice Kick’. I’ve loved being involved in creating this new drink – when my brother and I were younger, we would always grab a Lucozade from the shop before training and it’s always the first drink I reach for today. To now be able to launch my very own drink with this iconic brand is a surreal moment. Ice Kick has my favourite flavours so I’m sure you’ll love it as much as I do!

“Well done to everyone in London who managed to crack the code to the Ice Vaults – hope you enjoyed being the first ones to try ‘Ice Kick’!”

Tom Bell, Marketing Director at Suntory Beverage & Food GB&I comments:

“This is an unforgettable moment for our brand and our business. We’ve partnered our iconic Lucozade brand with one of the most exciting football talents in the world to create a drink that we know consumers will absolutely love. We are always looking for new ways to support active lifestyles, and Ice Kick helps us do exactly that, combining a great refreshing taste with the hydration people need when exercising. Summer will be here before we know it and we’ll be there with a cool new flavour to refresh them.”

Ice Kick is first available exclusively at Sainsbury’s for launch and will roll out to all major retailers in the coming months.

Lucozade partnered with Jude in May 2024 in a multi-year deal, as the drinks brand continues to build on its long-term relationship with the England senior men’s and women’s team. 2025 marks Lucozade’s 18th year supporting the national side.

*LZS provides carbohydrates and electrolytes to enhance hydration and help maintain performance during prolonged endurance exercise